Meg of Megnut/Pyra/Blogger fame recently posted her thoughts on comments in weblog posts. It got me thinking, thinking lead to writing, and well, look where *that's* gotten me.
I have the utmost respect for Meg and the work she had done. My comments should not be construed as a dig but rather an interpretive echo, if you will.
1. ... Are you writing about something that can engender a discussion? And do you want to have a discussion about it? Not everything needs a discussion, and if it doesn't, think about disabling comments for a post, if only to avoid spammers and trolls.
I leave comments on for all my posts, with a few exceptions. You can say that I've taken her observation and turned it inside out. Leaving comments on works for me because I am a little known website with only a few readers, most of whom I know and have a good idea of where they sleep at night. While one particular post may not warrant discussion, sometimes the comments themselves will spawn a new comment on my site, or a side discussion. I've only started writing on TypePad and so my comments are, um, well, few (/me looks at readers, eyeing them sternly. I know you're out there, is it that my posts are so dry that you can't drum up a response? .... Drat, I thought as much.) So while Meg says "turn them on only if you specifically want to" I'd counterpoint with, "Turn them off if what you are posting is not open for discussion."
2. Do I have time to manage a conversation right now?
It's easy to turn on comments, it takes work to host a discussion. Especially when the post is controversial or inflammatory, the poster needs to be prepared to stay on top of the thread.
She's dead on. Need some examples? View Jason Kottke's website. Turning on comments does require attention, however take it with a grain of salt. Meg, Jason, and others such as Dooce and Powazek are incredibly popular (aka the digerati.) Me? A complete unknown. And that's just fine, because I know my audience (for right now) are my friends and family. I want them to participate in conversation and I know for the most part they will be civil. The important caveat to my response is: Make sure you stay on top of your target audience. Dooce is a prime example of a site which had comments on for a very long time, but she eventually had to shut them off because of trolls and Sarah B. is going through the growing pains of online popularity. Remember though, that turning off comments doesn't stop the deluge of hate mail though.
3. Is this conversation over?
There comes a point in every thread when the conversation is done, either because posts have petered out or because it's gotten so out of control and unpleasant that it needs to end.
If you're going to leave comments on you have to monitor the threads. Period. It's your responsibility, lest your site become a google bomb for some unsavory website.
Rather than just having a blanket rule -- whether that's "comments on" or "comments off" -- it would be nice if we could consider these questions before posting. Turning on comments is an opportunity and a responsibility.
I think it's perfectly okay to have blanket rules. So comments are on all the time, or they're off. What makes a good blogger is someone who has control over their site and sometimes that means turning comments off, or ending a discussion. You just have to know your audience, and that's 99% of any website.